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The Current and Free Yr Radio Partner to Host Live Broadcasts and Band Performances from SXSW 2008 in Austin, Texas
February 25, 2008
(St. Paul, Minn.)—February 25, 2008— From March 13-15, The Current will broadcast live from the streets of Austin at the Free Yr Radio Broadcast Corner, located in the heart of this year's South by Southwest music festival (SXSW). An official SXSW event, the three days of live broadcasting will take place at the corner of 7th and Red River. The event is free and open to the public—no SXSW badge or wristband required.
The Current's award-winning DJs Mary Lucia, Mark Wheat and Bill DeVille will host guest band appearances and provide festival coverage beginning at 11 a.m. CST throughout the broadcast. From indie rock to electronica to hip hop, the broadcast will give its live audience and radio and Web listeners a peerless sampling of the festival.
Broadcast schedule
March 13-14 with hosts Mark Wheat, 11 a.m.-3 p.m.; and Mary Lucia, 3-6 p.m.
March 15 with host Bill DeVille 11 a.m.-6 p.m.
Broadcast at the corner of 7th and Red River, Austin, Texas
Bands scheduled to appear: Darondo with Nino Moschella, Billy Bragg, DeVotchKa, Carbon/Silicon, The Raveonettes and more. For a full lineup and complete information, visit FreeYrRadio.com or TheCurrent.org. (Audio and video of the performances will be archived on thecurrent.org following the festival.)
Tune in: The Current is heard on 89.3 KCMP FM in the Twin Cities and worldwide via a live Web stream at thecurrent.org.
In continuing SXSW 2008 coverage, The Current will also broadcast highlights from the NPR Music showcases. Check out www.NPR.org/music or thecurrent.org for more details.
About The Current
Wherever it's heard—on the radio, online or through an iPod—The Current brings listeners the best authentic new music alongside music that explores roots and influences. The Current began broadcasting in 2005 as a non-commercial, member-supported radio station based in Minneapolis / St. Paul. Since then, the station has grown into a far-reaching community with members and listeners joining in from around the world at thecurrent.org.
About Free Yr Radio
Now in its second year, the Free Yr Radio campaign helps generate awareness and funds for independent radio through a series of promotional activities including free station-sponsored in-store concerts by top indie artists, vehicle sweepstakes to augment station fund-raising drives and a benefit compilation. Yaris and Urban Outfitters joined forces to create Free Yr Radio in 2007 to start a conversation with their customers about the importance of independent radio and to encourage people to talk about, listen to and support their favorite stations. To learn more about the program, you can visit www.FreeYrRadio.com.
Press Contacts:
Christina Schmitt
Minnesota Public Radio
651-290-1449
cschmitt@mpr.org
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