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Minnesota Public Radio hosted the 2001-2002 Integrated Media Fellowship program. The one-week residency began Monday, November 12 and ran through Friday November 16. The program was an opportunity for public radio professionals to better understand how to integrate broadcast and Web content production for local and regional news audiences.

Public radio professionals (broadcast producers, editors, Web producers and marketing professionals) from across the country applied for a sponsored Fellowship. The following individuals were selected as Fellows to represent their stations at the Integrated Media Fellowship:

Karen Dillon, WVTF Public Radio, Roanoke, VA
Martha Foley Smith, North Country Public Radio, Canton, NY
Cara Gavin McGowan, WGBH Radio - FM, Boston, MA
Dale Harrison, Alaska Public Radio Network, Anchorage, AK
Joe Randazzo, WITF - FM, Harrisburg, PA
Cassandra Shumate, Koahnic Broadcast Corporation, Anchorage, AK
Margaret Spurrier, KERA - FM, Dallas TX
Naomi Starobin, WSHU Public Radio Group, Fairfield, CT
Marcos Martinez, KUNM - U of NM, Albuquerque, NM

Also the following MPR employees participated as Fellows:
Marianne Combs
Kara Fiegenschuh
Amy Hoelmer

Monday, November 12, Chris Vail: "Blurred Boundaries: Identifying Opportunities in a Changing Media Environment." Mr. Vail is a former documentary photojournalist and currently a consultant with Viant, an integrated technology consulting firm in New York. His topic examines the ways that technological change is blurring the traditional boundaries between audience and broadcaster, and the ways that convergence of multiple types of media are producing new expectations about access, control, reach, and the nature of content.
Vail's PowerPoint presentation
Listen to Vail's presentation

Tuesday, November 13, Nora Paul: "To Converge or Not to Converge: That is No Longer the Question." Ms. Paul is Director of the Institute of New Media Studies at the University of Minnesota and formerly of the Poynter Institute. She discussed the challenges and opportunities of serving audiences using multiple media – from the retrofitting of traditional media skills to innovative ways to deliver content in unique story sets.
Paul's PowerPoint presentation
Listen to Paul's presentation

November 14, 2001, Mary Ann Besser, Online Marketing, from MPR and Al Anderson, Director of Membership Marketing at MPR: "Online Marketing Theory."
Online Marketing Theory PowerPoint presentation

November 14, 2001, Nick Kereakos, MPR Audio Engineer: "Streaming Theory."
Streaming Theory PowerPoint presentation

 

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