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Minnesota Public Radio hosted the 2001-2002 Integrated Media Fellowship program. The one-week residency began Monday, November 12 and ran through Friday November 16. The program was an opportunity for public radio professionals to better understand how to integrate broadcast and Web content production for local and regional news audiences. Public radio professionals (broadcast producers, editors, Web producers and marketing professionals) from across the country applied for a sponsored Fellowship. The following individuals were selected as Fellows to represent their stations at the Integrated Media Fellowship:
Also the following MPR employees participated as Fellows: Monday, November 12, Chris Vail: "Blurred Boundaries: Identifying Opportunities in a Changing Media Environment." Mr. Vail is a former documentary photojournalist and currently a consultant with Viant, an integrated technology consulting firm in New York. His topic examines the ways that technological change is blurring the traditional boundaries between audience and broadcaster, and the ways that convergence of multiple types of media are producing new expectations about access, control, reach, and the nature of content. Tuesday, November 13, Nora Paul: "To Converge or Not to Converge: That is No Longer the Question." Ms. Paul is Director of the Institute of New Media Studies at the University of Minnesota and formerly of the Poynter Institute. She discussed the challenges and opportunities of serving audiences using multiple media – from the retrofitting of traditional media skills to innovative ways to deliver content in unique story sets. November 14, 2001, Mary Ann Besser, Online Marketing, from MPR and Al Anderson, Director of Membership Marketing at MPR: "Online Marketing Theory." November 14, 2001, Nick Kereakos, MPR Audio Engineer: "Streaming Theory."
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