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Marketplace:
A History
- 1988 - American Public Radio (now PRI) hires Jim Russell to design
a new public radio business program. Network convenes station brainstorming
meeting in Saint Paul, Minnesota, and commits to funding the series.
In 11 years of production, PRI has secured more than $20 million in
funding and has quadrupled station carriage.
- 1989 - In a whirlwind three months, the program is created, a staff
is hired from all over the country, and studios are built in Long
Beach, California. Marketplace: The International Magazine of Business
and Finance goes on the air on January 2, 1989.
- 1990 - The University of Southern California acquires Marketplace
Productions from Pacific Public Radio. The production company moves
to the USC campus in downtown Los Angeles. General Electric signs
on as exclusive corporate underwriter. Jim Angles is the host. The
Marketplace Japan Bureau opens. The Columbia Journalism
Review names Marketplace the best business show on radio
or television.
- 1991 - The Marketplace London Bureau opens, and during the
Gulf War, Marketplace's audience reaches 1.6 million. Future
Clinton cabinet secretaries Robert Reich and Bruce Babbit become Marketplace
commentators, as does veteran journalist Eric Sevareid.
- 1993 - David Brancaccio moves from the Marketplace London
Bureau to become senior host in Los Angeles. The audience for Marketplace
surpasses 2 million listeners weekly on 200+ stations.
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1997 - Marketplace receives the 1997 Loeb Award and the 1997
Clarion Award for "Regular News." Marketplace listenership
tops the 3 million mark. Marketplace Productions launches The Savvy
Traveler, a weekly travel series featuring host Rudy Maxa.
- 1998 - The highly coveted duPont-Columbia Award for "Overall Show"
goes to Marketplace.
- 1999 - More than 3.7 million people listen to Marketplace
each week on more than 270 public radio stations.
- 2000 - Marketplace Productions is acquired by Minnesota Public
Radio. The Savvy Traveler receives the distinguished Gracie
Allen Award, presented by the Foundation of American Women in Radio
and Television. The Marketplace Japan Bureau wins the Overseas
Press Club's Best Business Reporting in Broadcast Media Award. Marketplace
carriage tops 290 public radio stations.
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